The brides who want to look like themselves but better, and those who’d rather use makeup to transform into a whole new person. Regardless of which direction a bride is headed in—we’re all for the ‘myself-but-better’ aesthetic—she’s going to look different than how she usually does. Bridal makeup should reflect your personality (your wedding is a milestone, not a frequent life occurrence), complement your outfit (obviously), and most importantly, stay put through the entire ceremony and the photographs.